For Christmas 2023, fnp brand campaign concept, I designed an immersive microsite experience that guides users through curated gift selections, personalized recommendations, and festive stories. The packaging box design is centered around a warm, holiday theme, featuring intricate, festive illustrations that evoke the spirit of the season, creating an unforgettable unboxing experience. This campaign ties together the joy of gifting with a seamless and memorable user journey.
client
FNP
year
2023
timeframe
2 weeks
UX/UI Design
Brand Design
Packaging Design
Problem
The objective was to create a vibrant, inclusive, and flexible design system that could grow with the platform. The visuals needed to spark curiosity, encourage participation, and convey a sense of safety, creativity, and exploration for both kids and their guardians.
Solution
The campaign successfully established a vibrant and contemporary visual identity for FNP’s Christmas offerings. It elevated the brand’s festive presence, resonated emotionally with customers, and contributed to increased engagement and conversions during the holiday season.
