A Seamless Financing Experience.
client
Samsung
year
2018
timeframe
3 Weeks
UX Design
UX Research
Product Design
Problem
Samsung recognized that while it had a strong finance partner ecosystem, the process for customers was fragmented, requiring multiple offline steps. Users often: Faced lengthy paperwork for EMI processing. Struggled to find the best financing options for Samsung products. Had no centralized platform to track EMIs and payment schedules. Required dealer intervention, but dealers lacked a structured platform to assist customers efficiently. To bridge this gap, Samsung wanted to create: ✅ A native mobile app for users to explore, apply for, and manage their financing effortlessly. ✅ A tablet version for dealers to process applications instantly and smoothly. TASK: The objective was to design and develop: 📱 Samsung Sure Mobile App – A user-centric platform where customers can: Get instant financing approval for Samsung products. Receive best EMI offers from authorized dealers. Track payment schedules & receive smart reminders. Maintain a seamless paperless experience. 💻 Samsung Sure Tablet App – A simplified platform for dealers to: Guide users through financing options. Process applications quickly and efficiently. Integrate financing partners seamlessly. The goal was to create a visually engaging, easy-to-use experience that simplifies financing for users and enhances dealers’ ability to serve customers efficiently.
Solution
The Samsung Sure project resulted in significant improvements: ✅ 30% Faster Loan Approvals – Reduced processing time with a paperless digital workflow. ✅ 3X Increase in User Adoption – The mobile app made financing more accessible and convenient. ✅ Higher Dealer Efficiency – Dealers processed applications 40% faster using the tablet app. ✅ Improved Customer Engagement – Automated reminders & EMI tracking helped users stay on top of their payments. 💡 Samsung Sure successfully transformed the financing experience, making it simpler, faster, and more accessible for both users and dealers.
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