Reducing friction in eCommerce checkout for first-time users
year
2018
timeframe
3 Weeks
UI
UX
Samsung
Problem
The checkout experience was lengthy and overwhelming for first-time users. All information was presented at once with no clear progression, creating confusion and reducing trust during payment. This resulted in over 10% cart abandonment before purchase completion.
Solution
The redesigned checkout flow helped create a more guided and confidence-driven experience. Outcomes Reduced cognitive overload Improved checkout clarity Lowered friction for first-time users Increased trust during payment Helped reduce cart abandonment The modular structure also made the checkout flow easier to scale for future payment methods and platform improvements.
